Very often when we talk about a ‘professional item’ linked to a commonly used product, it is almost always a marketing gimmick.
But let’s try to better understand what we are talking about.
When we go to buy a product, we get caught up in the writing on the packaging that wraps the product and gives it something special and performing that entices us to buy it. In short, if it is professional, we have the perception that we are buying a product with an edge over its competitors.
Not for nothing do we very often find in the product wording:
‘professional camera’, ‘professional degreaser’, ‘professional cleaner’. professional smartphone.
But are we really sure that this is a professional product?
If we look at the word professional product:
“A professional tool is an object, device or implement designed and manufactured to perform specific functions or activities in the context of a job or profession. These tools are designed to be used by professionals in various fields’.
So in fact, any product that is used in a work context can be considered professional use. Particularly when designing the design, the type of use is also taken into account, whether sporadic use or continuous use.
Super cleaner, has been designed for intensive use by improving the effectiveness of the cleaner and the very ergonomics of the packaging, which must be functional and resistant to daily use.
Our products have been delivered to mechanics, professional mtb cycling teams such as the Santa Cruz RockShox, WeRide Fulgur and Ktm Protek Elettrosystem and together with them, thanks to the feedback received, the ergonomics and usage solutions have been changed over time.
Puli Super can often be found in specialised shops that rent out cycling equipment, where the bikes continue to receive the appropriate cleaning and sanitisation day after day, use after use.
It is precisely for this reason that our flagship product is a non-aggressive product that winks at materials such as carbon, steel and aluminium, from which the most modern frames are made.
When you hear talk of a professional product, always pay attention to it, and always ask yourself whether it is a marketing stunt or pure truth.
